Do you remember Graphic Design before computers?
In the last thirty years, Graphic Design industry has been revolutionised by the desktop computers era. The impact that computers, and now even mobile phones, macs, laptops or tablets have on the industry, has completely changed not only the way designers work but also the way people explore the subject.
For decades before that, it was the hands of industrious workers, and various ingenious machines and tools that brought type and image together on meticulously prepared paste-up boards, before they were sent to the printer.
The brilliant Graphic Means documentary explores how quickly technology transitioned throughout the 70s, 80 and 90s, and how manipulating type, photography and colour transitioned from a studio to a laptop.
Check it out: https://vimeo.com/157620840 You can also visit https://www.graphicmeans.com/ to learn more about the subject.
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Responsive logo design
It’s been 10 years since responsive design began to revolutionize the web, and since then it has become the industry standard. The rapid rise of mobile browsing (and an endless assortment of devices and screen sizes) has created critical usability issues for traditional websites. Designers and developers began experimenting with various ways to make designs adapt to the user’s device as a one-website-fits-all solution. This laid the groundwork for what would become known as “responsive design.”
The idea of altering logos to meet the same user demands has largely remained unthinkable… until now. Companies have been refreshing their logos into modern, simplified versions over the past few years and responsive logo design is the logical next step in meeting the demands of today.
2018 Print trends
Less is more – In 2018 we will see print marketing return to simplistic designs. This means clear imagery that conveys the message negating the need for text-heavy explanations. The text should be kept short and to the point and white space will be maximised for a simple and clean design.
Get Personal – Personalisation in print marketing will continue to remain a key factor in marketing campaigns. Using personalised materials help you to reach each of your customers on an individual level.
Consider how you could use personalisation in your next campaign. Think beyond including customer names and focus on how you could use the data you have on your customers. So you can tailor offers or content using the information you have about their preferences and past purchases.
Combining print marketing with digital – Digital marketing is often seen as the enemy of print marketing, but this need not be the case and in fact, these two methods are the best of friends when combined. Your print and digital marketing efforts should complement each other, consider including social media icons or a QR code that links to your website on your printed materials to help your customers find you online.
Combining the two methods can help you drive your social media following, grow your email database and drive sign ups to receive your brochures and other direct mail. Combining digital into your print marketing campaign also demonstrates you are a modern company with both an online and offline presence.
Blasting off at the South West 2017 Business Showcase
Our team had a brilliant day at the South West 2017 Business Showcase on 11th October at Ashton Gate Stadium, Bristol. It was a great networking opportunity and we talked to lots of amazing people who we hope to work with in the future. The event also marked the unveiling of our new brand identity and the launch of the yellow Burleigh Create rocket.
Join us at the South West 2017 Business Showcase
Join us at the South West 2017 Business Showcase on 11th October at Ashton Gate Stadium, Bristol. The Business Showcase South West is the largest free business event in the South West of England. It is an exhibition and networking opportunity, offering a day-long series of powerful business activities. Come and meet the team, we would love to talk.
Events and Exhibitions Checklist A physical presence at events is often a very good way to increase your visibility, awareness of your brand and interact with your target audience. Obviously we all need to ensure that the event is right for us and we are ‘fishing in...
Successful exhibiting can be judged in two ways – by the number of visitors to your stand and the quality of engagement with the people who have a genuine interest in your product or services. Our experienced design team can help you achieve...
Working across graphic and digital design, film, photography, art direction and audio, BBC Creative team covers an expansive range of projects – but did not have its own branding to signify it. Talking at this year’s Design Indaba conference in Cape Town, South...
Vintage isn’t anything new (obviously), but the trend remains strong in 2018. Though it may contradict the mainstream desire for minimalism—beautiful, finely crafted logos and illustrations are a timeless edition to any portfolio. Brands looking to achieve a top-shelf...
As a visual language, geometry has become a key element in modern art and design, it has magic qualities and grabs our attention with its unique visual nature. This book is an in-depth study of geometry and its applications in graphic design, full of excellent...
Helvetica, the greatest font ever? Possibly, given the fact that it is used to spell out major brand identities (Nestlé, Lufthansa), shop names (American Apparel), public signage (the New York subway system was an early adopter), tech companies (Microsoft, Intel,...
Flat design isn’t dying, but in 2018 it’s certainly having to learn to adapt to stay relevant. This new, so-called Flat 2.0 or semi-flat design, relies on adding nuance and depth to its prior ascetic identity. How is it doing that? By indulging in a few design taboos:...
It’s been 10 years since responsive design began to revolutionize the web, and since then it has become the industry standard. The rapid rise of mobile browsing (and an endless assortment of devices and screen sizes) has created critical usability issues for...
Duotones are traditionally created through a halftone printing process where one halftone is printed on top of another of a contrasting color, creating a two-toned image. This fundamental printing technique has found new life in digital media. Imaging software has...
In the last thirty years, Graphic Design industry has been revolutionised by the desktop computers era. The impact that computers, and now even mobile phones, macs, laptops or tablets have on the industry, has completely changed not only the way designers work but...
Flat Design is still alive
Flat design isn’t dying, but in 2018 it’s certainly having to learn to adapt to stay relevant. This new, so-called Flat 2.0 or semi-flat design, relies on adding nuance and depth to its prior ascetic identity. How is it doing that? By indulging in a few design taboos: gradients and shadows. But don’t worry, it’s only in moderation.Since 2007, gradients have conjured images of corporate Powerpoint presentations, 00s era web headers, and dated logo designs.
But in 2018 they’re back, albeit evolved. Gradients are now rocking vibrant, updated colours palettes and softer, subtler transitions. They’re making a splash on brands like Instagram, Stripe, and even Apple’s iOS icons. Thanks to headway made in web browser functionality, we’re also seeing a revival of shadows. Like gradients, shadows were shelved in favor of minimalism and 2D design.
Realism and skeuomorphism are still out, but in 2018 designers will be experimenting more and more with updated, softened, and stylised shadows in their work. Flat design was a radical departure from the skeuomorphism and hyperreality of the 00s, but has the pendulum swung too far? In 2018, we’ll continue towards a best-of-both-worlds situation, in which clever reintroduction of shadows and gradients can add both functionality and beauty.
Burleigh Create attends the London Design Festival 2017
Last week London Design Festival celebrated it’s fifteenth birthday. Missed out? Here is a pic of one of our team members enjoying an immersive coloured light experience – the ‘Reflection Room’ by designer Flynn Talbot at the Victoria and Albert Museum.
Using 3D illustration to enhance your product literature
We have recently been working on a number of projects that have required 3D illustrations. They are an ideal way to create a visual image that can not be created with photography. Products can be originated from supplied CAD files and brought to life with creative rendering. Cut away sections can be introduced or exploded areas that show technical detail. They are an ideal way to demonstrate the application of industrial products and can also be used in print and digital formats.
A little piece of history
Early in the year upon relocating to new offices we asked the Letter Press Collective if they would like to house two amazing Albion Presses, a large beauty made by Jonathan and Jerimiah Barrett of Finsbury in 1832. The platen is 18×24″ and it will be an amazing addition to their collection. The smaller Albion is made by Harrild and Sons in 1864 with a platen size of 11×16″. Both presses belong to Burleigh Create who have been managing print in Bristol for over one hundred years. It’s quite possible that Burleigh have owned the presses from new. Greg Corrigan one of Burleigh’s directors was keen that they return to near Lewins Mead where they started life.
Above: Simon Tozer illustrated us bringing the press into the printshop in early 2017.
Duotones are back!
Duotones are traditionally created through a halftone printing process where one halftone is printed on top of another of a contrasting color, creating a two-toned image. This fundamental printing technique has found new life in digital media. Imaging software has made it easier than ever to create duotones, as well as related variations like monotones, tritones, quadtones and “fake duotones” (tinted images).
Spotify has been credited with their return to mainstream design by using duotone images in their app and promotional microsites. Designers are taking advantage of this technique as imagery created within a limited color palette is delightfully complimentary to semi-flat design.
With bold colors and beautiful application possibilities, duotones are predicted to be one of the hottest trends of 2018.
A rocket fuelled Friday
It’s a totally yellow rocket fuelled Friday. Our promotional beer mats have just landed back in the studio. If you need promotional ideas or concepts that will raise your business profile for a campaign or a future event we can help.
Why so yellow?
People ask us why Burleigh Create turned yellow. There is a good reason, so let us explain.
When designing our new brand identity we looked at a multitude of colours and how they worked together. We also looked into the psychology of colour and how it can change our mood, appetite and energy levels. In corporate design, colours are critical to building the brand’s image. A specific colour scheme used effectively and consistently throughout all marketing materials creates a unified and familiar look, and associates those colours with a company. By using colour psychology, you can send a positive or negative message, encourage sales, calm a crowd, or make ones heart beat faster.
Yellow is recognised as creative, young, visible, bright, lively, cheerful, light, curious, eye-catching and attention-grabbing. It is also associated with comfort, liveliness, intellect, happiness, energy, laughter, happiness and optimism. So our colour theme reflects the brand, our personality and our attitude.
What does your brand colour theme say about you?
A busy day out at the Southampton Boat Show 2017
Burleigh Create took a trip to the Southampton Boat Show last week to see our work on display and catch up with a number of clients. We are always interested to follow up our projects and this was a great opportunity to see a number of stands. Seeing a stand on location also gives us a chance to plan and develop new ideas for future projects.