Vintage isn’t anything new (obviously), but the trend remains strong in 2018. Though it may contradict the mainstream desire for minimalism—beautiful, finely crafted logos and illustrations are a timeless edition to any portfolio. Brands looking to achieve a top-shelf look often find classic design aesthetics can provide an air of distinction and sophistication. While this trend may not be practical for everyone, brands in the food and beverage industries—especially those in wine and spirits—have been leveraging this style for years with gorgeous results. Artisan, organic and natural product brands are loving this look by using it to give their products that hand-crafted, wholesome feeling of simpler times. It also creates a sense of quality and longevity, helping to raise the profile of a brand.
To find out more about 2018 design trends visit 99designs.co.uk