We approach every project in a systematic manner
This enables us to achieve a consistently high standard of work.
It also saves our clients time and money.
Before we start a project we will need the answers to the questions below.
Background to the project
What is your history, present situation and where you are heading?
What do you want
A brochure, website, advertising or a complete new rebrand. How will the message be delivered?
Competitive analysis
What are your strengths, weaknesses, opportunities, threats, and the issues affecting you and how you work?
Objective
What are you trying to achieve from the project?
Target Audience
Who are they and what makes them tick?
Single-minded proposition
What is the single most differentiating and motivating message to get the target audience to respond in the way you want?
Substantiation
What information can you give us to support the proposition and persuade the target audience you can deliver what you promise?
Tone of voice
Professional, fun, logical, emotive?
Practical stuff
Budget, timing and any other important things we should know. This does not include your favorite
